Attention, shoppers: Whole Foods Market is now owned by Amazon.com.

Attention, shoppers: Whole Foods Market is now owned by Amazon.com.

And in case you missed the “Whole Foods + Amazon” banner at the entrance, there are plenty of reminders around the store: Amazon Echos piled high in front of the strawberries (“farm fresh!”), a poster for the voice-activated device next to the organic peaches, and a sign next to the coffee bar proclaiming, “This is just the beginning.”

The beginning, Amazon announced last week, would mostly mean lower prices on a few dozen food items. On Monday in Washington, D.C., that meant avocados were marked down 26 percent to $1.49 apiece, while New York strip steaks were discounted 18 percent to $13.99 per pound. (Jeffrey P. Bezos, the founder and chief executive of Amazon, owns The Washington Post.)

“Everybody should be able to eat Whole Foods Market quality,” Jeff Wilke, chief executive of Amazon Worldwide Consumer, said last week after regulators approved the $13.7 billion takeover. “We will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards.”

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