Isabel Marant Wants to Dress You and Your Boyfriend


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Backstage at the Isabel Marant spring 2018 show in Paris.

Credit
Ulrich Knoblauch

PARIS — Ever since Isabel Marant backed into men’s wear in 2013, designing a few men’s piece for her H&M collaboration, her fans have been asking for more. “I’m inundated by guys asking me, ‘When are you going to do men’s?’” Ms. Marant said before her show in the Palais Royal on Thursday night.

Ask enough and you shall receive. Ms. Marant took the opportunity of her spring show to bring out a proper men’s wear collection.

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Men’s wear at Isabel Marant’s spring 2018 show.

Credit
Ulrich Knoblauch

“When I came back from my holiday and saw the clothes for girls, I said, ‘That could look so great on boys,’” she said.

So in about two weeks she put together some men’s looks: bright, shiny trifles with a whiff of vintage about them. They are, generally speaking, adaptations of those she designed for women. Her girls will get a floral anorak; now her boys will, too. Ms. Marant is known for her knits. Now men will be able to get those same oversize chunky sweaters (now with man-length sleeves).

Her male models fit right into the lineup, in their track pants, tank tops and flip-flops; they even wore their silk jumpsuits shucked off at the waist, sleeves knotted jauntily about their midsections.

Ms. Marant characterized the collection as common sense: the littlest big deal imaginable. Other women’s designers, notably Stella McCartney, have recently added men’s as well, and many of the fashion shows have gone fully coed.

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